How to Implement Rel=’Publisher’
1. Add the rel=”publisher” tag to the head of your
site, with the URL of you Google+ Business page. BE CAREFUL – it MUST be
a ‘business page’ not a ‘user page’.
It should look something like;
2. You need to point your Google+ business page at your site to verify the rel=”publisher” mark up. This can be done easily by going to the Google+ page > Edit > About > Add Your Website. It’s important that you use the canonical version of your site, or the mark up won’t work. e.g. www.epicsite.com NOT subdomain .epicsite.com/index
3. TEST = As with all Google authorship mark ups,
you will not see instant changes in the SERPs as it takes a little while
for Google to pick up the code. No one really knows how long it takes,
sometimes it’s days, sometimes it’s months! There is a tool which you
can use to test whether or not the code has worked called the Google Rich Snippet testing tool.
However, you cannot rely on this tool as, Google themselves have
admitted, there is a glitch with the tool which means it shows false
results. My personal recommendation is to carry out a branded search for
your website, e.g. “Verve Search”, once a week until you see the added
rel=”publisher” information. If you do not see it after 6-8 weeks, you
can assume you have made a mistake and my recommendation would then be
go through it all again (unfortunately). More likely than not, it will
work and you will have gained yet another presence in the SERPs that
helps your brand stand out.
Source:- http://moz.com
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