What is Rel=”Publisher”?

A Screen Grab of Google SERPs page - the reason to install rel=publisher

How to Implement Rel=’Publisher’

1. Add the rel=”publisher” tag to the head of your site, with the URL of you Google+ Business page. BE CAREFUL – it MUST be a ‘business page’ not a ‘user page’.
It should look something like;



2. You need to point your Google+ business page at your site to verify the rel=”publisher” mark up. This can be done easily by going to the Google+ page > Edit > About > Add Your Website. It’s important that you use the canonical version of your site, or the mark up won’t work. e.g. www.epicsite.com NOT  subdomain .epicsite.com/index


3. TEST = As with all Google authorship mark ups, you will not see instant changes in the SERPs as it takes a little while for Google to pick up the code. No one really knows how long it takes, sometimes it’s days, sometimes it’s months! There is a tool which you can use to test whether or not the code has worked called the Google Rich Snippet testing tool. However, you cannot rely on this tool as, Google themselves have admitted, there is a glitch with the tool which means it shows false results. My personal recommendation is to carry out a branded search for your website, e.g. “Verve Search”, once a week until you see the added rel=”publisher” information. If you do not see it after 6-8 weeks, you can assume you have made a mistake and my recommendation would then be go through it all again (unfortunately). More likely than not, it will work and you will have gained yet another presence in the SERPs that helps your brand stand out.

Source:- http://moz.com