Benefits of Magento CMS for E-commerce Website:-
Magento
makes SEO easy by allowing you to manage the way it writes URLs,
creates images and handles links so that your site can easily be
indexed in search engines.
Website Promotion Process:-
Once
you’ve installed Magento and set up your store, you can start
optimizing your site for search engines from the web configuration
menu by going to System>Configuration in
your site’s Magento admin area.
The
first thing to do is to set “Add Store Code to URLs” to “No”.
This will make your product URLs easier to read by search engines and
humans alike, and is more compatible with third-party services such
as PayPal. Also set the “Auto-redirect to Base URL” option to
“Yes” to make sure all traffic goes to the same base URL.
Finally in this section, change “Use Web Server Rewrites” to
“Yes”. This will remove “index.php” from your URLs, which
makes them much more search engine friendly.
The
next selection in the web configuration menu allows you to choose
your base URL preference—essentially allowing you to pick between
the “www” or “non-www” versions of your domain. This
preference should have been chosen when you registered your domain
but you can also set your preference here.
You
should note that this doesn’t create a redirect to your base URL,
as this was set in the previous menu. However, this does set your
preferred URL and will be used by default by Magento throughout.
Once
you’ve set up your URLs to be more search engine friendly, you can
now work on your on-page optimization—starting with the heading for
your site.
By
default, Magento will set your header to “Magento Commerce” or
“Home page” depending on the version. You can change this by
going to System>Configuration,
and then go into the “Design” menu of the “General” section.
Change
the default header to something suitable—making note of the
keywords you are trying to rank your website for as well as the fact
that search engines tend to put greater importance on keywords that
appear at the start.
You
also have an option here to add your keywords to the title prefix and
suffix. This will automatically add them to the beginning (or end) of
the headers of every page you create, which might not be something
you want to do.
Similarly
the “Default Description” and “Default Keywords” (which works
just like Meta Description and Meta Keywords for your site) will
allow you to add your keywords in these sections.
Just
below the “Default Keywords” section, you’ll also find the
“Default Robots” drop-down menu, allowing you to optimize your
site further. If you want search engine bots to index and crawl your
site (and you probably do), then set this to “INDEX” and
“FOLLOW”.
When
you’re done, click “Save Config”.
This
isn’t the end of setting the header and Meta Descriptions of your
site. Depending on the theme you’ve installed, most of the default
pages, such as the “Home”, “About Us” and “Contacts”
pages, will already be named and set individually, overriding your
setting in the Configuration menu.
These
pages are stored in the “CMS” section of the top menu. CMS pages
are a unique way Magento deals with front end design, and can be
quite complicated for the uninitiated.
To
set these pages to be more SEO-friendly, go to CMS>Pages in
the Magento admin area.
You
then need to individually optimize your pages. Pay particular
attention to pages like your “Home page”, as these are the ones
that will give you most bang for your buck in search engines.
In
the “Page Title”, change the words to something more
SEO-friendly, using your keywords correctly at the beginning. Then,
below that in the “Meta Data” options, add your keywords and
description as you did in the previous step. When you’re done,
click “Save Page”.
When
running an eCommerce site, your potential customers can land at your
store from almost anywhere on the web. Once you’ve set up your site
as described above, you can go much deeper in making sure search
engine’s keep you ahead of the competition.
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